Sunday 21 September 2014

Will you be my mentor?

The idea of a mentor always puzzled me. Our teachers constantly stressed the importance of finding a mentor, particularly in this industry, but I didn't know how exactly to go about finding one.

It's not exactly something you can post as a Kijiji wanted ad.

Wanted: Mentor who will guide and support me through the trials and tribulations of life.

Salary: Nothing.

I met Maureen on the first day of my internship. I immediately felt at ease in her office, even though I had slept a whole two hours the night before. She apologized for talking so much, little did she know nothing makes me feel more relaxed than a fellow chatterbox.

I quickly realized that she was willing to invest in my career and truly wanted to see me succeed. She would always check in on me when she could see stress written all over my face, and was the first to pat me on the back when I had done something well. She was honest with me, never sugar coating lessons that needed to be learned. She made sure I was included in everything, even if I was "just" an intern.

I know you're not supposed to tell someone that you've decided that they are your mentor, but one day it slipped out. I said "Maureen, I'm pretty sure you're my mentor." She didn't argue, so I hoping that's okay with her.

She's been encouraging me to get back into blogging for months now, so I found it very fitting to write this post about her.

I can only hope that everyone can find a mentor as amazing as her in their lifetime.

Thank you for everything Mo.

- JS



Wednesday 4 June 2014

Summer Reading List



summer reading






























Although I don't have a lot of spare time this summer to read, if I do happen to find some time, these three books are at the top of my list.

1. #GIRLBOSS - Sophia Amoruso. Written by the CEO and founder of Nasty Gal, Sophia Amoruso recounts how she turned selling used clothes on eBay into an online clothing brand with over 350 employees.

2. Welcome to the Real World - Lauren Berger. Entrepreneur Lauren Berger shares her expert advice on how to navigate your first job, which I can say from experience, can be pretty terrifying. Berger shows you how to not only make it through, but how to "kick butt" as well.

3. Lean In: For Graduates - Sheryl Sandberg. The COO of Facebook released the first edition of Lean In in 2013. It quickly took off, becoming a national and international bestseller. She proceeded to publish a version for graduates which included a letter to recent grads as well as six additional chapters specifically targeted at young people entering the work world.

Do you see a pattern here?

JS








Thursday 29 May 2014

"Hi, I'm the new intern"

Remember me?

I'm ashamed the last time I posted on my blog was in March. Now that I'm working 70 hours a week at two different jobs there isn't much spare time for blogging.

As many of you already know, I've been spending my weeks as an intern at a PR agency called MSLGROUP. Let me tell you, it has only been just over three weeks and I have already learned so much. There really isn't anything quite like jumping into something feet first.
My first day as an intern shoes.

A few days ago, us CCPR interns were asked to go back to the school to give a presentation on our internship experience thus far. I was surprised to see a ton of new faces in the classroom and quickly realized we were presenting in front of the new crop of CCPR students, not just our classmates. I had already decided I was going to improvise my presentation (I present 100 times better without pre-planned notes), and was aware of a few key points I wanted to make. I thought about what would be helpful for these people who were where I was a few months ago, when I was stressed and terrified about choosing and internship.

I gave the audience a few words of advice.

1. Don't focus on the $$$. Internships have been in the news a lot lately about whether or not it should be legal to have unpaid interns. We will see how this unfolds, but for now, it is legal and very popular. Especially in the PR, fashion and entertainment industries. Most internships are 8 - 16 weeks (maybe longer), but regardless, whether its an honorarium, minimum wage or completely unpaid, that sum of money will not make or break you in the long run. If you have to work on weekends, do it, that's what I'm doing, serving Saturdays and Sundays. It is worth a lot more than $10.25 an hour to get amazing experience, network and work somewhere you're passionate about. So choose your internship carefully, but please don't base this around the small amount of money you may be paid.

2. It's scary. Do it anyway. When I was hired at my agency, I had no clue what accounts I would be working on. As my start date got closer I was given an idea. I was going to be a Corporate/Digital intern, areas which I didn't have a lot of experience. My already bad nerves got worse, worried I wouldn't have enough knowledge in the areas to succeed. However, after being there a few weeks, I am so grateful to have been given the opportunity to gain experience in areas I wasn't comfortable in and become a more well-rounded PR professional (okay so I wouldn't call myself a PR professional yet... but soon.) If someone throws something at you that makes you want to pee yourself and crawl into a corner, go for it, you will probably really amaze yourself.

3. Always be prepared. A big question we had during our internship processes were about portfolios. Do I need one? What if I have nothing to put in it? What do I put in it? Should I bring it to my interviews? My portfolio isn't lengthy or full of amazing work I've done in the field, but you bet I still made one and gathered whatever writing samples and accomplishments I could find to fill it with. Many people weren't asked for portfolios and they stayed tucked away in their bags. However, I was asked, and I was happy to show it off during my interview. I would much rather be over prepared then appear unprepared or uninterested in the position. If you question whether or not you should bring something, bring it anyway. Who cares if your purse is a little heavier because of it?

- JS (the intern)


Wednesday 19 March 2014

GSUS at World MasterCard Fashion Week

I had the pleasure of attending the GSUS Industries show at fashion week tonight. The show featured gorgeous looks and even a live musical performance. Here are a few of the shots. 

















A special thank you to my friend Natasha for inviting us as her guests for the show! 

- JS

Tuesday 18 March 2014

Vacation Must-Haves

Vacation Must-Haves
Now that the vacation is booked, I have to start deciding what to bring. After going to Cuba two years ago, there are definitely a few things I can't live without.

1. A cute bikini. Even though I have a drawer full of bathing suits, it's always nice to have at least one that's new for a vacation. I love mixing and matching prints and colours but you can also keep it simple with a matching set.

2. A sun hat. Of course I want to get as much skin onto this casper skin as possible but no one wants their trip ruined by a nasty burn. A large sun hat can keep the sun out of your eyes and protect your face from burning.

3. A dainty necklace. When it's hot as hell, you don't want to be draped in big jewels. Bring a few small, easy to pack necklaces to jazz up your outfits.

4. Tanning oil. Like I said before, of course I want a nice tan when I return home. This tanning oil also has a little SPF to protect you while you're bronzing.

5. Comfy wedges. It's vacation, I really don't need to be walking around in stilettos. Since shoes take up so much room in my suitcase, I like to limit them as much as possible. One pair of wedges and a few pairs of sandals will do you just fine.

6. Sunglasses. I've been wanting these sunnies for awhile now. Although you probably don't need a $500 pair, a good quality pair that actually protects those precious eyeballs is essential.

What else do I need to bring everyone?

- JS




The most spontaneous thing I've ever done

I'm not a spontaneous or risky person. I live a very routine and planned life and I like to keep it that way. Really exciting right?

You can find me here in less than two weeks!
I'm not saying I don't like to have fun and go out and do things, but I really don't enjoy spur of the moment plans or changes.

Yesterday, a friend and I, decided we would book a vacation. CCPR is over in less than two weeks and we thought we deserved a little getaway. Next thing you know we're debating which bikinis to bring.

At first it was a little terrifying. It meant getting up and leaving Toronto for a week, leaving my job and apartment. Each week I go to school Monday - Thursday and work Friday - Sunday. That is my routine, it happens every single week. As nice as the opportunity was to get away and lay on a beach for a week, I was a little scared to throw caution with the wind and get on a plane to Cuba.

However, I of course decided to go on the trip and we're leaving in 11 days. As soon as it was booked I couldn't be more excited for a well-deserved break.

Maybe this will teach me to let me hair down and live a little every once and awhile.

- JS

Wednesday 12 March 2014

The Best Apps Around

The app store is an endless abyss, where you can find apps on everything from doodling pads to workout challenges and everything in between. When I first got my iPhone a few months ago (I know, I know I was a little late on the bandwagon) I had no clue what apps to start downloading first. After becoming completely addicted to my iPhone over the last four months, I have narrowed down the five apps I can not live without.

1. Next Issue. This app is literally a dream come true. I love a good magazine but having them pile up in a room that's already crammed for space doesn't work out very well. For $9.99 a month, you have access to over 100 magazines. Like many great apps, this will probably seriously hurt your productivity. If you're not sure about it, they offer a free 30 day trial before you hand over your money.

2. Rocket Man. So you may not all live in Toronto. However, for those that do, this app alone is a good enough reason to buy an iPhone. Not only does it count down for you when the next bus or streetcar is coming, but you can also set reminders to alert you when your mode of transit is arriving in the next 5, 10 or 15 minutes.

3. Hailo. Sorry again for those who don't live in Toronto or Montreal. This app lets you hail a taxi, track how far away they are and pay for your ride all from your phone. Not having to struggle for cash on the cab ride home late at night is a miracle.

4. Starbucks App. I know this is no new revelation but I had to include it on my list. The app is also adding a new feature within the next few days which allows you to tip your barista using the app after your finished the transaction. Let's show some love to those cheerful baristas!

5. AfterLight. There are so many great apps for editing photos but AfterLight is my go-to. It costs a measly $1.99 but is worth it for how great it makes your photos (cough, you) look.

Did I miss an amazing app? Let me know in the comments below!

- JS